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Every day, billions of individuals use social media platforms and search engines for their needs and wants. Since maintaining an online presence is key towards better publicity, many businesses have migrated towards these digital platforms to get a clear advantage over their competitors. But for many businesses to excel in selling their products and services […]

For some time now, content marketing has become a significant buzz. Every content producer is on the search for the most social shares to achieve instant fame. With practically all companies using content marketing tactics to advertise their goods and services online, it’s no surprise that competition is fierce. The holy grail of social media

Mother nature does not pick who gets affected by her strong winds, tornadoes, hurricanes, heavy rain, and flooding. These natural disasters can affect millions of individuals around the world. The United States is known for having a myriad of harsh weather conditions. Since the country is known for being expansive in terms of landmass, weather

Manufacturing has a lot to thank Mr. Henry Ford. The founder of iconic Ford Motors, a company that still stands today, envisioned a “horseless carriage” for every American family. While we admire his vision, it was his relentless pursuit and ability to innovate that put him to the top. The words “mass production” and “automation”

Businesses need to draw in customers. But to attract them can be hit-or-miss. It all depends on what they are looking for. Different customers can have various desires when they are looking for a company to work with. If you want to ensure that your company is where they go, here are some things they

If there’s one positive thing that happened because of the COVID-19 pandemic, it’s the acceleration of the digitization of services across various industries. With the strict enforcement of social distancing in various parts of the world, people have become more and more reliant on online services for their basic needs such as food, errands such

When it comes to business organizations, most employees think that a “leader” is the same as being a boss. The most popular notion is that a leader will pull all the strings in the organization and rule every function with an iron fist. In reality, micro-managing bosses and managers are counter-productive to any organization that

Starting a business requires a combination of resources, skills, and guts. Above all, though, it typically calls for the founder to be hands-on. To some entrepreneurs, the businesses they launch are almost like their children. They guide them from concept onwards to successful, sustainable operations. Those ventures aren’t just a job or revenue stream but

Since last year, many businesses and conglomerates have been focusing on their employees’ health and welfare. This wasn’t a surprise when the public health crisis caused by the COVID-19 pandemic had caused a lot of concern when it came to workplace hygiene and safety. If an employee got infected by a contagious disease, much of

Business is constantly changing and evolving. It’s up to enterprises and companies across the world to pivot and adapt accordingly given the context, situation, and new demands of the consumers. As a result, we’ve seen the use of statistics and tools such as STEEP analysis and rigorous market research to conceptualize new business frameworks, roadmap