Product packaging generally has a couple of rules you need to follow: If the packaging is going to be transported separately from the product, there might be added benefits to designing structures which can be carried flat. When you need to be sure your product packaging will be useful, you will need to work with a print team that’s knowledgeable and experienced with packaging.
After all, product packaging also plays an integral part in the branding of the item.
But why does this matter?
Primarily, the packaging can help paint a photo of the way the item benefits the customer. In essence, it plays a pivotal role in the branding process of the product, attracting customers and providing customers what they’re looking for when they take the product home. The outer packaging is the very first thing a customer will see. For instance, some packaging has marketing messaging on the front to entice customers to pick this up and have a look at the item. Be aware that depending upon your industry, there could be some things you’re expected to put on your packaging for legal factors. To work, printed hanging packaging ought to be branded and designed to complement your particular item.
Some products carry different branding based on the market in which they’re sold, especially in other countries. Bear in mind; you desire your licensed product not just to sell, but also be worthy of selling at a premium
The importance of conceptual design
Package design involves more than only the appearance of the physical wrapper or outer container an item comes in. The conceptual design takes place when an idea was approved and starts to take shape. Packaging designs should communicate the company positioning or one of a kind set of values.
All packaging should be made to incorporate all information, including wording, images and logos as a way to reflect the philosophy and contain essential information behind your goods or company. Well-designed packaging can decrease fulfilment costs that could be reinvested into the consumer experience. Packaging always ensures item safety, protecting products from the environment. Packaging and pricing represent an extremely concrete approach to communicate with your intended market and express the positioning of your organization.
Wrapping it up
The packaging isn’t necessarily the centrepiece of products, but it does merit a certain amount of thought if you want your product to stand out. Not only does it have merit in the care of how you design your packages, but it also speaks to the customer on behalf of your company; a certain sort of first impression that’s difficult to replace. If you plan to sell your items online, you might want to consider a different packaging than normal. On one hand, you have to consider the logistics of shipping your product. On the other hand, variety in packaging can add to the customer’s unboxing experience.
You should think of ways to package your product in a way that would make it stand out from your competitors. After all, the packaging is a part of your branding and it’s a good reflection of what your company is and what it stands for.
