Today’s industries have realized digital marketing can be their key to success. According to LinkedIn, digital marketing is a more affordable way to promote your product. Launching your marketing program online allows your company to track the difference your campaign is making. Businesses of all sizes have found that digital marketing can help them find new clients and retain their current customers.
Your company can use its digital tools to measure the length and frequency of viewer response to any digital campaign. In addition, your company can judge which marketing campaigns are working. You will publicize your online brand by creating compelling content for your website, and by placing your company on social media platforms. Here are some ideas for how a well-planned digital marketing project can help each of these businesses to succeed:
Law Offices
According to a survey on LinkedIn, your legal clients will want to have a pleasant experience while on your website. Whether their website experience is pleasant will determine whether they keep clicking for more information. Simply listing your law specialty and giving a list of your firm’s services – with or without listing fees – are no longer sufficient for legal marketing to attract the new business your company needs.
For example, think about what a client seeking your law firm’s specialty would most frequently be curious about. For example, a client for a family law firm may want to know about grounds for divorce and the basis for custody awards. Commercial lawyers may wish to know about recent developments in commercial law. Clients to most law firms will want to learn about your attorneys and what working with them would be like.
By including educational blogs related to your specialty on your website, you can assure visitors that you are keeping updated on new developments in your field. On your website, you can have a link that directs visitors to staff pictures with a brief bio about each staff attorney. On your social media page, you can have a monthly feature with one of your lawyers, who can speak about a topic related to your legal field. By providing a link to a list of available videos, you can allow future customers to “experience” a visit to your firm before they arrive for their first actual appointment.
Home Improvement
If you have a roofing company, you can expect those searching for a roofer to want examples of your past work. Before they click a link to request information, your landing page can greet them with a gallery of pictures of the roofs your company has constructed. You can further enhance interest by including links to more detailed descriptions of each roof, including materials, dimensions, and unique features. Some gallery pictures might include links to videos showing a timeline of that roof project – from beginning to completion.
A digital marketing project for a roofing company should address the technical details of such a project immediately. Prospective clients who need roof repairs or an annual roofing inspection will want the reassurance that your workers are skilled and that your work will be completed according to your agreement. Reviews from former clients would be helpful to assure viewers that you are a trustworthy team of local roofers.
You can use several different types of online marketing to save money on your digital marketing project. Since clients searching for a roofing company are likely to go to your website when that’s the service they are looking for, smaller companies often use pay-per-click ads. Marketing companies post these ads, and your company will pay only when visitors visit your website. Another way to increase your online visibility is to create social media accounts on Facebook, Instagram, and Linked In, where people seeking skilled workers are likely to look for a roofing company.
Transportation
Mobility studies are a relatively new field related to anthropology and sociology. It has, so far, been of interest to those involved in the construction and transportation fields; those trying to determine where new housing, roads, or businesses should be constructed. The field has also been significantly influenced by climate change and was significantly impacted by the 2020 pandemic. Some of the movements study the changing face of immigration to the United States.
The market for these studies is – understandably – limited. However, this makes a digital marketing project for these mobility studies even more of a priority. Companies interested in mobility or migration trends can include international companies. These companies may want to determine which locations should continue to receive heavy marketing emphasis and which have less potential for new marketplaces.
Tourism and transportation companies may also be interested in where groups are projected to travel and settle. Due to the nature of the studies and the types of companies that could be interested, digital marketing for mobility studies is best kept brief and factual. Landing pages for these studies should give cohesive reviews of their findings, so potential clients can quickly find the studies they want to access.
Animal Boarding
People with pets who are preparing for vacation must find responsible places for boarding their pets. Pet sitters or other sporadic pet care may not be ideal for some pets or their owners. If you own a dog boarding service, you may find success in online marketing for your facility. This is especially true if your service offers a “no cage” option.
When planning your digital marketing project, your potential customers will want to know about the boarding quarters you are offering. This is especially true if you offer no cage dog boarding services. Your website should show pictures of where the dogs will sleep, eat, and play. Dogs may find traditional dog boarding facilities stressful, so boarding at a no cage facility would offer the dog more freedom.
Potential customers will want to know about staff monitoring and supervision. Your website and social media accounts could have a feature where traveling clients could watch their dogs through a camera portal on the website, which would only be available to clients. Your credentials and licensing information should also be prominently displayed on the website. Registration forms can also be included on your website, so clients can send their information through a password-protected portal.
Wealth Advisors
If you have a financial planning company, you may often feel you are primarily working with your client towards wealth preservation. Your wealthy clients will be intent on preserving their funds and leveraging those funds to make more money, so your marketing efforts need to inform them about how you intend to do that. The primary concern of your clients will be to see immediate evidence of your credibility. According to Advisor Perspectives, wealthy clients want to know you have a reputation for credibility.
Showing credibility can include reviews from past customers. However, it will be even more helpful to post any awards or community recognition your company may have gained. A monthly blog on your website about financial topics will be a fundamental start. Your company’s managers should write about economic issues in financial magazines like Forbes.
Keeping wealth advising services at the forefront of your digital marketing project will result in a balancing act with continuing to establish your reputation. One of the many digital marketing standards is utilizing Google with SEO (search engine optimization) principles on your website – especially on your landing page. You can use specific keywords that interest a potential financial planning client to do this. For example, you may want to use words like ‘wealth,’ ‘prosperity,’ ‘finance,’ and ‘savings.’
Bail Services
If you run a bail bonding service, you are probably already utilizing your most crucial marketing stool: locating your office near a court or police station. However, using online tools to market your services as a bail agent can also benefit you. In addition to crafting a digital marketing project that can reach potential clients, these companies need to network. By building a relationship with the courts, police officers, and lawyers, your company can build future business through referrals.
Bail companies designing an online marketing campaign should keep their websites and social media pages at a basic comprehension level. Explaining your company’s services – and how potential clients can reach you –will allow all clients to understand your services. Since bail transactions often happen 24/7, having a portal where a client can reach you quickly is an excellent feature to include on your website.
It’s also important to feature regular blog topics on your social media page. These topics can also be kept at the basic comprehension level, and you can discuss issues of interest to your potential client. One way to indirectly market your company would be to help with community service projects. For example, you might meet people associated with those who need bail by volunteering at a soup kitchen, a rescue mission, or a legal services clinic.
Garage Services
People who want to protect their cars are often in the market for a garage door replacement. Construction companies doing exterior remodeling or renovating a garage could be looking for a company that provides garage door replacements. In addition to designing your website’s landing page to include content featuring garage-related keywords, you could feature an alluring design. For example, you might use a picture of one of your garage doors that will open when your prospective client clicks a link to your shopping page.
Your digital marketing project can be a key to reaching a new and diverse group of clients. Use your social media sites to advertise special promotions and sales. If your company has a loyalty program, you can promote it on your social media page. Your marketing department must monitor your online reputation when your company has an online presence.
Clients can post reviews of companies without the company’s knowledge. While you may hope your past customers will post positive reviews, you can’t control everyone’s reactions. If you find a negative review, at least you will be aware of it and be able to post a response in your defense. You can contact a PR firm to monitor your online brand if necessary.
Construction
Construction companies use concrete for sidewalks, paths, and other areas in the yards of homes and businesses. When finished, they need companies to remove the concrete safely from the building site. If your company offers concrete removal services, you need to let potential new clients know about your services. The construction business currently faces several challenges, including a slowdown in the building industry.
A digital marketing project for concrete removal requires pictures and details of past projects. Construction crews may be looking for a specific type of removal service. You can inform potential clients if you use robotic removal, skid steer removal, or electrical excavation. They may prefer a specific type of removal service – or develop a new preference for your choice of method.
You can form an ongoing association by networking with some of the construction companies in your area. You should also join any business associations you can find in your area. These lasting associations will increase your potential clients because you can be part of a construction crew’s services. It would benefit you – and the construction company – to list this association on your website and social media pages.
According to LinkedIn, digital marketing projects have been shown to have a high conversion rate. You can also analyze your competitors’ marketing strategies using digital marketing tools that analyze your company’s marketing tools. By seeing your competitors’ ads, you may see strategies you can utilize for your company. If all your digital efforts bear fruit, you may be able to use them to your company’s advantage. You can see quick growth throughout your entire business when you effectively implement a digital marketing strategy. These tips can be modified to fit just about any business. Find a reliable digital marketing team today to see the benefits it can bring to your business. With these tips, your business will be ready for incredible growth. We hope this was informative for your business.
