Many of the businesses started during the pandemic have been operating online. Now that stores are reopening across the country, it may be time to build a brick-and-mortar storefront for your online business.
Now is a good time while there are still plenty of commercial spaces available for lease. These were left empty by previous tenants that had to close shop during the pandemic. Rents for these spaces have been lowered to attract new tenants.
Here are some tips to keep in mind as you open your storefront.
1. Find a space that does not need too much work.
You may be able to find a space that is already set up the way you need it and doesn’t require extensive renovation. It is always wise to keep expenses low. Maximize all existing features of the space that you can use. For instance, if the flooring is still suitable, ensure that your contractor uses a boom lift drip catcher and other equipment protection features to prevent stains as well as scuffs and other marks.
2. Consider the location of your storefront.
The location of your storefront is critical. It should be easily accessible and visible to potential customers. If you are selling products aimed at a specific demographic, such as kids’ toys, then locate your store in an area where there are a lot of families with young children.
3. Make sure that your store is comfortable.
Your store should be well-lit and comfortable for customers. They should feel welcome as soon as they step inside. Make sure that there is enough space for them to move around easily. If you are selling bulky items, such as furniture, make sure that there is enough room for customers to walk around without feeling cramped.
4. Create a memorable experience for your customers.
Make sure that your store provides a unique and memorable experience for customers. You can do this in many ways, such as offering complimentary gift wrapping or a lounge area for customers to relax while waiting for their purchases to be wrapped.
5. Offer something that your competitors don’t have.
To stand out from the competition, you need to offer something they don’t have. That could be a unique product or service, or even just a different way of doing things. For instance, you could offer a loyalty program for customers who make regular purchases.
6. Make sure that your store is clean and organized.
Customers should be able to find what they are looking for easily. That means that your store should be well-organized and clean. You should dust shelves, and items should be appropriately labeled.
7. Use technology to your advantage.
There are several ways to use technology to improve the customer experience in your store. For instance, you could install a tablet at the checkout counter where customers can sign up for your loyalty program or make purchases through a mobile app. Also, offer a wide range of payment options, especially touch-free payments.
8. Train your employees to be friendly and helpful.
Your employees are the face of your business. Train them to be friendly and helpful at all times. They should be able to answer questions that customers may have about your products or services.
9. Make sure that your store is accessible to everyone.
If you have a physical storefront, you need to make sure that it is accessible to everyone, regardless of their physical ability. That means that there should be no barriers, such as stairs, that would prevent someone in a wheelchair from entering your store.
10. Use signage to attract attention to your store.
Signage is a great way to attract attention to your store. Make sure that your signs are visible from the street and eye-catching. Use bright colors and bold fonts to get people’s attention.
11. Have regular sales and promotions.
Sales and promotions are a great way to draw attention to your store. Make sure that you have regular sales and promotions throughout the year. That will give customers a reason to come back to your store regularly.
12. Offer discounts for large purchases.
If you sell products that are often purchased in bulk, such as office supplies or food items, then offer discounts for customers who make large purchases. That will encourage them to buy more from you and will help to increase your sales.
13. Give out free samples.
Who doesn’t love freebies? Giving out free samples is a great way to attract attention to your store. That will encourage people to try your products and is a great way to get people in the door.
14. Sponsor local events.
Sponsoring local events is a great way to get your business name out there. It also shows that you are invested in the community. That is a great marketing strategy for small businesses just starting out.
15. Link your physical and online stores.
Create an app where your customers can have a complete experience between your online and physical stores. For instance, they can reserve items online and then have these ready for fitting when they come to the store. You can also offer online sales with in-store or curbside pick-ups.
If you want to increase sales for your online business, it’s essential to have a physical storefront. Follow these tips to help you get started. Give your customers a complete experience by making your online and physical stores complementary.