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branding campaign

Labels and More: Laying the Foundations of a Consistent Branding Campaign

A business’ brand should be consistent, from its logo and labels through its brand ideals and service. To stand out in a competitive market, it needs to focus on what makes it different and put it forward. Labels are one part of the branding equation. The ability to build a brand into something recognizable comprises […]

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Never Too Late: What You Can Learn from the Business’ Greatest Late Bloomers

When you think of a successful entrepreneur, you probably have the image of a twenty-something genius school dropout who created a hit phone app or a sustainable clothing line. After all, investors often pool their money on younger founders. However, a recent study by the U.S. Census Bureau and the Massachusetts Institute of Technology showed

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Construction and Development: Filling in the Void

In the field construction and development industry, engineers, architects, and builders always attempt to create designs and structures that are better and stronger. They also opt for lighter constructions (if possible) because heavy materials can have other serious implications on structural integrity. Imagine this: If a structure is heavy and sits on steel beams or

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Business Talk: How to be an Effective Social Media Manager

The e-commerce industry has become a gateway to profitable opportunities. As a business owner, you may already be aware that having a substantial online presence is the key to attracting more customers and increasing profitability. However, creating a social media account is just the first step in optimizing your online presence. Curating that account, providing

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