Business Solutions

Marketing used to be a simpler field, it mostly entailed connections to create product placements in often-seen locations such as billboards, posters, and even on TV. It led to the creation of popular cultural iconography, from the image of a city with multiple neon billboards advertising the newest products to celebrities advertising a popular brand. […]

In today’s digital world, imagining a place without any electronic devices or gadgets is nearly impossible as we live in a time when these products have become “essentials” in everyone’s daily lives. If you know how to sell these items online or are already doing so but want to earn more, there won’t be any

Many small businesses primarily use social media platforms in their marketing strategies. With the booming usage of social media these past few years, it’s easy to understand why they would want to focus on social media and leave behind fairly old trends. But sometimes, the old tricks still work. One of them is email marketing.

With the prevalence of the Internet, it is very easy to manage your marketing campaign. But to do it successfully, there are somethings that you have to do correctly. Read more to discover ways to run a successful marketing campaign. Research Research Research If you want your brand to be recognized, you first have to

The late American businessman and philanthropist John M. Huntsman Sr. once said, “A crisis creates the opportunity to dig deep into the reservoirs of our very being, to rise to levels of confidence, strength, and resolve that otherwise we didn’t think we possessed.” Mr. Huntsman died in 2018, two years before one of the biggest

The effects of the pandemic might continue into 2021 even after vaccination, based on a recent study. The study showed that around 40 percent of Americans might shop at the same level or less after being vaccinated. This shows that the retail industry still has a long way to go before it can go back

Before a service or product reaches its target consumer base, a business entity needs to consider all of its marketing efforts. How will you promote the product? What problems does the product solve? These are just some questions that plague marketing professionals when articulating the value proposition of their brand. It doesn’t matter what you

At least 99.6 percent of the Philippines’ registered businesses belong to small and medium-sized enterprises (SMEs). They employ more than 70 percent of working Filipinos. However, despite their impressive presence, SMEs constitute only 35 percent of the country’s entire GDP. There are a variety of reasons why this is so. For instance, SMEs face challenges with their

The relevance of online marketing has seen an astronomical rise in recent years. This year, because of the pandemic, that increase has taken a steeper turn. But despite how many businesses turn to cyberspace to market their products and services, there is still value in investing in offline marketing strategies. Granted, not all traditional tactics

Building an online business is not easy. There are a lot of strategies involved and a lot of thinking to be done. However, by concentrating on the essentials, you can make a stable foothold in your market. From there, you can start developing your online business into something bigger. These three are the essential business