Business Solutions

Before a service or product reaches its target consumer base, a business entity needs to consider all of its marketing efforts. How will you promote the product? What problems does the product solve? These are just some questions that plague marketing professionals when articulating the value proposition of their brand. It doesn’t matter what you […]

At least 99.6 percent of the Philippines’ registered businesses belong to small and medium-sized enterprises (SMEs). They employ more than 70 percent of working Filipinos. However, despite their impressive presence, SMEs constitute only 35 percent of the country’s entire GDP. There are a variety of reasons why this is so. For instance, SMEs face challenges with their

The relevance of online marketing has seen an astronomical rise in recent years. This year, because of the pandemic, that increase has taken a steeper turn. But despite how many businesses turn to cyberspace to market their products and services, there is still value in investing in offline marketing strategies. Granted, not all traditional tactics

Building an online business is not easy. There are a lot of strategies involved and a lot of thinking to be done. However, by concentrating on the essentials, you can make a stable foothold in your market. From there, you can start developing your online business into something bigger. These three are the essential business

Customers are the lifeblood of any business, big or small. Without the support of customers, a business is bound to go bankrupt in a matter of months no matter how huge the capital is. This is why business owners need to make their customers fall in love with their products or services and the way

Studies show that the number of people working as photographers has steadily grown at a rate of 5% from 2017 to 2018, and there were 133,500 active photographers in 2019. The real number may even be higher since many photographers identify as freelancers and don’t necessarily work under a larger company. That is a lot

Now that movement has become limited for everyone, e-commerce has become a new way for consumers to shop for their favorite items conveniently without leaving their homes. Simultaneously, it has also opened doors to many entrepreneurs who want to restart their businesses as they adapt to the new normal. If you’re planning to start a

Social media has become the “go-to place” for corporations to market their products. Especially for the Gen-Z, who are born and brought up in this technology-dominated world. With a plethora of content creators thronging social media platforms, it has become the need of the hour to develop new and exciting content that can enthrall the audience,

The Middle East has been the subject of negative attention for centuries. The never-ending political unrest has put the region in a bad light—these discouraged potential investors from further exploring the Arab territory as a business prospect. However, some start-up entrepreneurs are starting to notice the region’s economic prosperity. More international investors now see the

The pandemic has moved almost every business and industry online. You would be hard-pressed to find a company, big or small, that has no social media presence. It seems as if everyone is scrambling to get a piece of the viral pie, and every day it’s becoming increasingly difficult to stand out. Here are some